Ways of Seeing, Ways of Speaking: The Integration of Rhetoric and Vision in Constructing the Real

SKU: 978-1-60235-032-8

Edited by Kristie S. Fleckenstein, Sue Hum, and Linda T. Calendrillo

Visual Rhetoric Series
Edited by Marguerite Helmers

Information and Pricing
978-1-60235-032-8 (paperback; $30.00); © 2007 by Parlor Press. 266 pages, with illustrations, bibliography, and index

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978-1-60235-033-5 (cloth; $60.00); 978-1-60235-034-2 (Adobe ebook; $14.00)

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Alan Gross won the 2009 Best Article Award from the Visual Communication Division of the National Communication Association for his essay "Darwin’s Diagram: Scientific Visions and Scientific Visuals" in Ways of Seeing, Ways of Speaking. --11/16/2009


The essays in Ways of Seeing, Ways of Speaking: The Integration of Rhetoric and Vision in Constructing the Real explore the intersections among image, word, and visual habits in shaping realities and subjectivities. Each of the nine authors addresses the following question: How is the constitution of our world and our identities composed of the intricate interweaving of imagery, rhetoric, and shared ways of seeing? Central to the essays comprising this book is the belief that how we articulate our realities and identities is inseparable from how we see reality and what we see as reality. Understanding any aspect of human existence—from scientific knowledge, to constructions of identity, to the interface of bodies and technologies—requires attention to the integration of ways of seeing and ways of speaking.

Ways of Seeing, Ways of Speaking is groundbreaking in three ways. First, it is an exploration of the way in which our construction of the real is a communal activity involving image, rhetoric, and visual habits. Second, it provides insight into the dynamic by which any construction of the real—a knotting of rhetoric, imagery, and visual conventions—emerges, grows to dominance, and serves as a site of resistance. Third, these essays, jointly and individually, set a course for further work in analyzing the integration of image, rhetoric, and visual habits in myriad constructions of the real.


Kristie S. Fleckenstein, Don Ihde, Alan Gross, Anne Frances Wysocki, Sue Hum, Gunther Kress, Catherine L. Hobbs, Mieke Bal, David Palumbo-Liu, Trinh T. Minh-ha, and Valentina Vitali.

About the Editors

Kristie S. Fleckenstein, Associate Professor of English at Florida State University, is the author of Embodied Literacies: Imageword and a Poetics of Teaching (2003), winner of the 2005 Conference on College Composition and Communication's Best Book of the Year Award.

Sue Hum, Assistant Professor of English at the University of Texas at San Antonio, is the co-editor, with Peter Vandenberg and Jennifer Clary-Lemon, of Relations, Locations, Positions: Composition Theory for Writing Teachers (2006).

Linda T. Calendrillo is Dean of the College of Arts and Sciences at Valdosta State University. She is the co-editor, with Kristie Fleckenstein, of JAEPL: The Journal of the Assembly for Expanded Perspectives on Learning.



1 Testifying: Seeing and Saying in World Making
Kristie S. Fleckenstein

Part I: Emergence

2 Hermeneutics and the New Imaging
Don Ihde

3 Darwin’s Diagram: Scientific Visions and Scientific Visuals
Alan Gross

Part II: Appropriation

4 body pixel child / space time machine
Anne Frances Wysocki

5 The Racialized Gaze: Authenticity and Universality in Disney’s Mulan
Sue Hum

6 Making Meaning in “School Science”:  The Role of Image and Writing in the (Multimodal) Production of “Scientificness”
Gunther Kress

Part III: Resistance

7 What Do Pictures Want (of Women)? Women and the Visual in the Age of Biocybernetics
Catherine L. Hobbs

8 Far Encounters: Looking Desire
Mieke Bal

9 Blood, Visuality, and the New Multiculturalism
David Palumbo-Liu

Conclusion: Interinanimation

10 The Cyborg’s Hand: Care or Control? Interview with Trinh T. Minh-ha
Valentina Vitali


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