Rhetoric and Experience Architecture

SKU: 978-1-60235-960-4

Edited by Liza Potts and Michael J. Salvo

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978-1-60235-960-4 (paperback, $50) 978-1-60235-961-1 (hardcover, $100) 978-1-60235-962-8 (PDF on CD, $25). © 2018 by Parlor Press. 363 pages in color, with illustrations, notes, and bibliography.

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What People Are Saying

"Rhetoric is a natural choice for UX work." —Jakob Nielsen, Nielsen Norman Group, author of Designing Web Usability: The Practice of Simplicity

"I really like the definition of experience architecture. As Potts and Salvo write in their introduction, 'experience architecture requires that we understand ecosystems of activity, rather than simply considering single-task scenarios.'" —Donald Norman, Nielsen Norman Group, author of The Design of Everyday Things



Rhetoric and Experience Architecture represents the evolving ideas of an emerging area of study. Experience architecture focuses on the research and practice of creating technologies, products, policies, and services that serve the needs of various participants. Experience architecture addresses issues of usability, interaction design, service design, user experience, information architecture, and content management for websites, mobile apps, software applications, and technology services.

Experience architecture also represents an emerging context for the practice of a variety of research and practical skills. These proficiencies are incorporated into commercial design and development work as user experience design, which has become an effective workplace moniker for this assemblage of practices. The study of language, and especially of persuasion, grounds experience architecture. Rhetoric sustains the technology-rich discussion of language and design that characterizes the contemporary exploration of the emerging practice of user experience design, and experience architecture enriches discussion of relevant research and methods. Experience architecture is a professional practice merging the newest technologies with ancient knowledge, hence the need for a volume in which rhetoric and experience architecture are in dialogue. Rhetoric and Experience Architecture includes chapters from twenty-five authors in three countries and eleven US states, representing eighteen universities, research institutions, and design firms.

About the Editors

Liza Potts is Associate Professor in the Department of Writing, Rhetoric, and American Cultures at Michigan State University. She is the Director of WIDE Research Center and the founding Director of the Experience Architecture program. She is the former Chair of the Association of Computing Machinery's Special Interest Group for the Design of Communication (ACM: SIGDOC) and a leader in the Women in Technical Communication group. Liza's work on digital rhetoric, participatory culture, and social user experience has been supported by the National Endowment for the Humanities and published in Technical Communication Quarterly, Journal of Business and Technical Communication, Kairos, Technical Communication, and others. Her book, Social Media in Disaster Response, is the first in the ATTW series by Routledge. She has worked for Microsoft, consultancies, and start-ups as a director, project manager, and user experience architect.

Michael J. Salvo is Director of Professional Writing and Associate Professor in the Rhetoric and Composition Program at Purdue University. He is a founding member and on the editorial board of Kairos, the longest continuously publishing online journal in new media, rhetoric and writing; he won the Hugh Burns Award in computers and writing; and received the Ellen Nold Award for research published in Computers and Composition and the Kairos Best Webtext Award. Michael's research on usability, program assessment, and information architecture has been published in IEEE Transactions on Professional Communication, Journal of Business and Technical Communication, Journal of Technical Writing and Communication, Technical Communication, and Technical Communication Quarterly, and has published many book chapters. He served as 2007 conference chair for the Association of Teachers of Technical Writing (ATTW).



1 Introduction, Liza Potts and Michael J. Salvo
2 Beckon, Encounter, Experience: The Danger of Control and the Promise of Encounters in the Study of User Experience, Patricia Sullivan
3 Experience Architecture: Drawing Principles from Life, Roger Grice
4 Analyzing Activity for Experience Design, Cheryl Geisler
5 Feminist Rhetorics and Interaction Design: Facilitating Socially Responsible Design, Jennifer Sano-Franchini
6 Personas as Rhetorically Rich and Complex Mechanisms for Design, Erin Friess
7 "Constructivist" Research Methods for Experience Architecture and Design, Heather Christiansen and Tharon Howard
8 Experience Architecture in Public Planning: A Material, Activist Practice, Kristen Moore
9 Methodologies: Design Studies & Techne, Ehren Pflugfelder
10 Ethnography as Research Aggregator, Andrew Mara and Miriam Mara
11 Audience Awareness: Resituating Experience Architecture as Execution, Cait Ryan
12 Kairos and Managing Experience Architecture Projects, Ben Lauren
13 Toward a Rhetoric of the Place: Creating Locative Experiences, Anders Fagerjord
14 Dialogic, Data-Driven Design: UX and League of Legend, Cody Reimer
15 Making as Learning: Mozilla and Curriculum Design, Rudy McDaniel and Cassie McDaniel
16 Memorial Interactivity: Scaffolding Nostalgic User Experiences, William C. Kurlinkus
17 Designing Digital Activism: Rhetorical Tool as Agent of Social Change, Douglas M. Walls, Delia M. Garcia, and Amy VanSchaik
18 Badges as Architectures of Experience: From Signaling to Communication, Stephanie Vie, Rudy McDaniel, and Joseph R. Fanfarelli
19 Relocations: (Re)visioning Rhetoric in a Modern Amusement Park, Jill Morris

About the Editors

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