Description
Edited by Olaf Kramer and Michael Pelzer
Visual Rhetoric
Series Editor, David Blakesley
Information and Pricing
978-1-64317-444-0 (paperback, $49.95) 978-1-64317-445-7 (hardcover, $79.95) 978-1-64317-446-4 (PDF, $29.95); 978-1-64317-447-1 (EPUB, $29.95). © 2024 by Parlor Press. 378 pages in full color on 70# paper with 60 illustrations, notes, and bibliography.
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About This Book
Rhetorics of Evidence: Science – Media – Culture explores how insights of rhetorical theory and interdisciplinary perspectives combine to create a deeper understanding of the possibilities and challenges of visual rhetoric. With contemporary communication increasingly reliant on visual illustration and narrativity, the traditional rhetorical category of evidentia has gained significant relevance in today’s science, media, and culture. Vivid and easily intelligible communication is necessary to convey the meaning of new scientific findings to a broader public, ensure effective cooperation between experts in different fields, and establish a fruitful dialogue between science and society.
Featuring sixteen essays written by international specialists, Rhetorics of Evidence represents a wide range of disciplinary fields with the common goal of grasping the influence of evidence in science and society. Authors combine approaches from classical rhetorics, science communication, literature and media studies, design, and rhetoric of science. Each essay highlights a rhetorical perspective focused on communicative strategies and persuasion. The result is a multifaceted portrait of evidential instruments and techniques that explores diverse applications, ranging from paleontology, meteorology, neurological science, and neurological computation to literature, film, photography, and civic rhetoric.
Contributors include Kirsten Brukamp, C. Giovanni Galizia, Jeffery Gentry, Robert Hariman, Klaus Hentschel, Colleen E. Kelley, Joachim Knape, Hubert Knoblauch, Olaf Kramer, Eric Lettkemann, Philipp Löffler, John Lucaites, Michael Pelzer, William M. Purcell, John W. Ray, Jenny Rock, David M. Schultz, Julia Siebert, Thomas Susanka, Anne Ulrich, and René Wilke.
About the Editors
Olaf Kramer is Professor of Rhetoric and Knowledge Communication at the Rhetoric Department of Tübingen University (Germany), where he also heads the associated Research Center for Science Communication. His main areas of research comprise literary aesthetics around 1800, communicative competence and continuing education, political communication, and strategic positioning, as well as fiction and virtual reality. He is co-editor of Science Notes Magazine and the neue rhetorik / new rhetoric book series with De Gruyter.
Michael Pelzer leads the project area “Knowledge Design” at the Research Center for Science Communication at Tübingen University (Germany). His research focuses on visual rhetoric, theories of evidence, and the communicative construction of collective memories. He develops and leads workshops to foster competence in the field of visual science communication.
Contents
Available in the Book Preview (above).
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