This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from parlorpress.com (the “Site”).

Parlor Press respects your privacy. We will make every reasonable effort to ensure that any personal information you provide to us is used only for the purposes stated below. While the policy presented here concentrates on information collected by the Parlor Press website, it also applies to personal information submitted by other means (mail, fax, phone, order forms, and so on).

Several areas of the Parlor Press online store require that you send us personal information: contact information, including shipping and billing addresses, fax and phone numbers, and email address when making store purchases This information is received offline as well (mail, fax, phone). All credit card information is submitted securely through our payment gateway and managed by Shopify or the respective card processing agency. Parlor Press does not store credit card numbers, codes, or expiration date information on its website or databases and cannot access that information from the card processing agency either.

In addition to the primary purpose stated or implied at the time the information is collected, we may use your postal mailing address to send you information about Parlor Press books or news. 

If you supply an email address, we use it to confirm your order, follow up on a request, etc., as the context determines. If you sign up for our newsletter, we may also use it to keep you informed about Parlor Press books or news. On occasion we may use your email address for a purpose indirectly related to the original context (e.g., emailing a customer satisfaction survey to those who have made purchases from the Parlor Press catalog or in the Parlor Press online store). Parlor Press does not make its email lists available to any third party. Customers will be given the option of opting-out, of course.

Account members
Because of the special relationship we seek to maintain with those who have signed up for accounts, Parlor Press may send periodic updates and announcements by email. We may also make an occasional phone call (e.g., to clear up a problem with an order or inquire about a lapsed membership). Account membership at the Parlor Press suite of websites is free, and all personal information is protected. Authors, editors, and Parlor Press partners may choose to release this information, depending on the nature of their account.

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We also ask you to sign up for our monthly newsletter. We refer to this information as “Order Information.” 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services, such as through a monthly newsletter

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing you personal Information
We only share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We use Constant Contact to coordinating marketing campaigns meant to increase the visibility of Parlor Press books, authors, and promotions. Any communication with you via Constant Contact gives you the option to opt-out of future contact.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications directly from Parlor Press that we believe may be of interest to you. We may deliver some of that targeted advertising through third parties, such as social media. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at sales@parlorpress.com or by mail using the details provided below:

Parlor Press
[Re: Privacy Compliance Officer]
Parlor Press LLC, 3015 Brackenberry Drive, Anderson SC 29621, United States